When you go online to book airfare, whether on an airline's Web site or a
travel retailer's, these tips will help you get the bestfares.

Please note: That Tom Parsons CEO of Bestfares writes a weekly column for
The Dallas Morning News this story appeared in August 2009.
If you're traveling with other people, always check the fares based on just
one traveler, then compare it to the per-person rate you get when you
plug in the number of all of the travelers in your party. The reason to do this
is that if you're looking for four tickets and there are only three tickets left
at the cheapest rate, the computer will look for four fares available in the
same fare class.
For example, if there are three tickets available at $228, but you ask for
four tickets, the computer reservation system will price four tickets at the
next available fare level that has four seats. If the next lowest fare is $268,
you could end up paying $40 higher per person for four fares, for a total of
$1,072. However, if you've already priced the cheapest fare at $228, you can
find three at that rate and pay $40 higher for just one ticket, for a total of
$952 for all four tickets.
On Bestfares.com, if you ask for one ticket, the display will tell you how
many seats are remaining at that lowest rate. If there aren't enough cheap seats
for your party, you can then book the number of the cheapest seats available and
make a separate reservation for the remaining seats you need.
The only downside to separating your ticket purchases is that if you are an
elite frequent flier, you and everyone on the same reservation record as you
usually can check up to two pieces of luggage free. If you aren't on the same
record, your companions can't get that perk.
If you see an airfare sale advertised and you can't find the fare on your
preferred dates, look at alternate dates. Tuesday, Wednesday and Saturday
are usually your best bets for cheap fares, but we have seen recent sales from
Southwest for travel Monday through Saturday and on AirTran and Frontier with
travel any day but Friday and Sunday. We almost never see sale fares for Sunday
travel, but it doesn't hurt to price it. You may luck out.
It's not too early to start looking for holiday fares. To get a good
rate, play around with dates. If you can travel on the actual holiday, such as
Thanksgiving, Christmas or New Year's Day, you can often find the cheapest
seats. Price a trip departing Christmas Day and returning on New Year's Day to
see what kind of deal you can get over the winter break. Avoid traveling on the
Wednesday before Thanksgiving, the Sunday after Thanksgiving and Jan. 2 and 3,
since it will be difficult to find lower fares on those popular travel dates.
When looking for the best deals, don't forget to compare fares at
alternate airports. We recently saw fares from Dallas to Orlando for as low
as $98 round trip, so if you were traveling to Daytona, Jacksonville or
Gainesville, Fla., you could have saved a bundle by flying into Orlando. Fares
to the other cities were over $100 more. The savings can really add up if you're
traveling with a companion or your family.
Tom Parsons has been writing weekly columns for The Dallas Morning News for
the past 14 years. To read more stories from Tom Parsons CEO of Bestfares.com
please visit his archives here.