Just in time to cater to the millions of Americans resolving to get fit in the new year, Westin Hotels & Resorts announces a complete refresh of the WestinWORKOUT® program.
This program will match the evolving fitness trends among guests and further enhance well-being in travel. After conducting in-depth guest research and monitoring workout trends, Westin is transforming fitness facilities at its 186 hotels around the world into highly-designed fitness studios featuring new equipment, blue-light therapy and more. The new fitness studios will roll-out globally throughout 2012.
Floor Space: Spread Out
Westin chose to remove select pieces of equipment that guests were not using as frequently in order to provide more floor space for these types of activities. Versatile pulley machines were added to smaller fitness studios to further maximize space and provide a greater range of workout options.
Customized Lighting: Blue-Light Boost
This cutting-edge blue light technology positively influences well-being and will help to make guests feel more alert, awake and energized in target workout areas such as the cardio zone. Additionally, the lighting will be customized in all workout zones to coincide with the type of exercise taking place in each specific area.
Design Aesthetic: Go Natural
Instead of black rubber floors, the Westin Design Team chose to use a natural, soft-tone color palette and organic materials including textural woven flooring. A built-in entry millwork unit was also added in order to house guests’ essentials, such as towels and water, in one place.
“For a Better You” - Westin’s Elements of Well-Being
In December 2010, Westin announced an exclusive partnership with New Balance, helping hotel guests overcome the hurdles of exercising on the road by providing New Balance footwear, apparel and fitness program content to its guests to borrow. Later this year, the brand will also be expanding its in-room SuperFoodsRX menu items for breakfast to also include lunch and dinner options.
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